Art of Visuals | Portfolio

Client: Viewsonic

Project: Refik Anadol | Character Video

Project Overview: Refik Anadol is a Media Artist and Director in Los Angeles. In October 2018 he displayed a visual performance piece called Walt Disney Concert Hall Dreams. For this piece he took data from the Walt Disney Concert Hall years and translated it into a visual presentation that was projection mapped onto the exterior of the Walt Disney Concert Hall. Refik Anadol used Viewsonic’s monitors in the creation of this piece, so we created a video highlighting Refik, the project and the monitors.

My Roles in This Project: I managed the Viewsonic account and this full project. This included communicating with Viewsonic’s head of creative services to understand the clients goals for the project and then communicating those goals to our creative director, brand strategist, video editor and the videographer that I found and hired in LA for the shoot. Viewsonic was very excited about the final product. In addition to this video, we also produced a longer ambassador video for Viewsonic, helping them to get maximum value from the shoot.

Client: Lexar

Project: Monthly Social Media Video

Project Overview: Every month we delivered a sixty second video for Lexar, the goals of these videos were to highlight the Lexar brand in a subtle and authentic way through product placement in the video, and to create an inspiring piece of content that focused around adventure. These videos were used cross platform for Youtube and Instagram, so we delivered three different versions so they could be used natively for each platform

My Roles in This Project: I managed the Lexar account and this project every month. This included communicating with and maintaining a great relationship with the Senior Manager of Social Media Marketing at Lexar to make sure our videos were meeting their goals and were on brand for Lexar. Internally I was responsible for managing our brand strategist and director of videography to make sure we met our monthly delivery deadlines, as well as communicating any changes the client wanted to our team and ensuring they were finished and delivered in a timely manner. In addition to producing this video, we also distributed it on the @artofvisuals Instagram account every month, so I delivered a set of metrics to the client every month showing how our audience engaged with the video.

Client: Stansport

Project: Monthly Video + Photoshoot

Project Overview: Every month we produced one lifestyle photo and videoshoot for Stansport. These focused around highlighting different products each month in an authentic and engaging way.

My Roles in This Project: I managed the Stansport account, working closely with the marketing director to make sure that our deliverables were on brand and met Stansport’s goals. I also oversaw the Art of Visuals team to make sure that everything was produced and delivered on schedule. As a hilarious sidenote, I was a model in this video as well :).

Client: Viewsonic

Project: Dusty Kleiner | Photographer Character Video

Project Overview: We produced a series of character videos focused around reaching Viewsonics target market, millennials working in creative careers where art and science meet. The goal of these videos was to tell the stories of real people who are passionate about their craft, and also show how Viewsonic monitors are used in their creative process.

My Roles in This Project: I managed the Viewsonic account and this full project and campaign. I worked with Art of Visuals creative team to come up with the idea, and pitched it to Viewsonic. I was responsible for client communication, final project delivery and overseeing our team to make sure the project was produced and delivered on schedule. As the account manager I was the final check for both quality and brand alignment.

Client: Boise Cascade

Project: Boise Cascade | Recruitment Video

Project Overview: Boise Cascade needed help recruiting high quality millennials to work for their company, so they asked Art of Visuals to produce a recruitment video that would engage these young, motivated people at recruitment fairs.

My Roles in This Project: I attended and participated in all client meetings and helped with choosing which employees were included in the recruiting video. I was on site for this shoot and helped with directing and client relationships as well as any other needs that the Art of Visuals team had.